Senior Product Designer · Barcelona
Hello,
Marc here.
I design the first moments that make people stay.
8+ years designing onboarding and early-retention flows for consumer products. At Ubisoft I led the new-player experience of Rainbow Six Siege with telemetry, user research and A/B tests. From games I bring progression, rewards and habit loops, grounded in an MSc in cognitive neuroscience, and I use AI daily to prototype faster. Today I’m Senior Product Designer at Gameloft.
- Onboarding
- Retention
- Behavioral design
- Data design
- AI methods
Highlights
- Live product
- Onboarding
- Retention
- A/B testing
First time user experience (FTUX)
Shaping the first sessions of a game with 100M+ players, tested in its first A/B test.
- Mobile game
- Concept
Monopoly GO! — Landlord Wars
Designing a social PvP mini-game that never stops the ride
- Web app
- AI product
Typevibes
Turning a mood into a font pairing. Designed and built solo, from UX to payments.
Selected work 05
- Mobile app
- Service design
- Usability testing
Got2Park
Redesigning booking and in-parking for a parking marketplace
- Under NDA
- Process
Gameloft — From problem to shipped UI
Framing, exploring and shipping features for an unannounced game
- Live product
- Onboarding
Tutorial guidance
An onboarding system that guides players through complex mechanics, one task at a time.
- Live product
- Gamification
Profile rewards
Challenges by play style that reward practice and keep new players coming back.
- 3D / spatial UI
- Accessibility
Diegetic UI
In-world training panels, readable at any distance and for every type of color vision.
Talks & writing
Conference talks, research and workshops.
- 2024
Game Developers Conference (GDC)
Teaching Complex Games
Ubisoft Developer Conference
Teaching Complex Games
- 2023
- 2021
UX & UI Global Summit
Player vs User
Designing with metrics
Workshops for teams, and mentoring designers in the Ubisoft Development Program