FIRST TIME USER EXPERIENCE (FTUX)
FIRST TIME USER
EXPERIENCE (FTUX)
FIRST TIME USER
EXPERIENCE (FTUX)
SUMMARY
SUMMARY
SUMMARY
SCOPE
SCOPE
SCOPE
Adding guidance to the newcomer flows.
Adding guidance to the newcomer flow as there was nothing before this point.
Adding guidance to the newcomer flows.
PROBLEM
PROBLEM
PROBLEM
Players were lost from feature to feature, and they weren't completing all the necessary steps to become autonomous.
Players were lost from feature to feature, and they weren't completing all the necessary steps to become autonomous.
Players were lost from feature to feature, and they weren't completing all the necessary steps to become autonomous.
DESCRIPTION
DESCRIPTION
DESCRIPTION
Flow of features for newcomers the first time they ever launch the game. It includes Tutorials, Newcomer Challenges, Versus AI Playlist, and Menus guidance. It is always evolving.
Flow of features for newcomers the first time they ever launch the game. It includes Tutorials, Newcomer Challenges, Versus AI Playlist, and Menus guidance. It is always evolving.
Flow of features for newcomers the first time they ever launch the game. It includes Tutorials, Newcomer Challenges, Versus AI Playlist, and Menus guidance. It is always evolving.
BACKGROUND
BACKGROUND
BACKGROUND
Overwhelming inputs create a lack of understanding for newcomers. Consequently, the game’s retention was under 20% in D1.
Overwhelming inputs create a lack of understanding for newcomers. Consequently, the game’s retention was under 20% in D1.
Overwhelming inputs create a lack of understanding for newcomers. Consequently, the game’s retention was under 20% in D1.
GOAL
GOAL
GOAL
Providing the tools to be ready to play.
Providing the tools to be ready to play.
Providing the tools to be ready to play.
TOOLS
TOOLS
TOOLS
Figma, Miro, Architecture mapping, Customer journey, Mindmaps, Stakeholder workshops, Benchmarks.
Figma, Miro, Architecture mapping, Customer journey, Mindmaps, Stakeholder workshops, Benchmarks.
Figma, Miro, Architecture mapping, Customer journey, Mindmaps, Stakeholder workshops, Benchmarks.
OVERVIEW
OVERVIEW
OVERVIEW
METHODOLOGY
METHODOLOGY
METHODOLOGY
It was architecting flows and talking to other departments to be sure everything was in line for newcomers. As it is a big team, the complexity of collaborating added a lot of layers into these flow,s which led to very interesting discussions with our many dependencies while exploring the following questions:
If the core game is so hard, would players benefit from forcing Tutorials?
How do we prioritise which features go first?
What mechanics are key?
What do we not teach?
These led to the creation of three studies for our onboarding ecosystem: Learn Study, AB Test and Mechanic Analysis. You can see the links in the related section. Check full flow example by clicking on the following image:
It was architecting flows and talking to other departments to be sure everything was in line for newcomers. As it is a big team, the complexity of collaborating added a lot of layers into these flow,s which led to very interesting discussions with our many dependencies while exploring the following questions:
If the core game is so hard, would players benefit from forcing Tutorials?
How do we prioritise which features go first?
What mechanics are key?
What do we not teach?
These led to the creation of three studies for our onboarding ecosystem: Learn Study, AB Test and Mechanic Analysis. You can see the links in the related section. Check full flow example by clicking on the following image:
It was architecting flows and talking to other departments to be sure everything was in line for newcomers. As it is a big team, the complexity of collaborating added a lot of layers into these flow,s which led to very interesting discussions with our many dependencies while exploring the following questions:
If the core game is so hard, would players benefit from forcing Tutorials?
How do we prioritise which features go first?
What mechanics are key?
What do we not teach?
These led to the creation of three studies for our onboarding ecosystem: Learn Study, AB Test and Mechanic Analysis. You can see the links in the related section. Check full flow example by clicking on the following image:
INSIGHTS
INSIGHTS
INSIGHTS
The puzzle of FTUX has many pieces, which can cause a domino effect. Our objective in the end was to leave it sort of open and allow the player to choose to give more agency. Some changes we did were insignificant, statistically speaking, but they had a qualitative impact, which was good for us as we were aware that if we couldn’t change the core of the game, we needed at least to make it more comfortable, which was the outcome of our qualitative studies.
However, there is a huge update for the FTUX 2.0. coming soon with new features, better guidance, and cool updates to our current onboarding ecosystem.
The puzzle of FTUX has many pieces, which can cause a domino effect. Our objective in the end was to leave it sort of open and allow the player to choose to give more agency. Some changes we did were insignificant, statistically speaking, but they had a qualitative impact, which was good for us as we were aware that if we couldn’t change the core of the game, we needed at least to make it more comfortable, which was the outcome of our qualitative studies.
However, there is a huge update for the FTUX 2.0. coming soon with new features, better guidance, and cool updates to our current onboarding ecosystem.
The puzzle of FTUX has many pieces, which can cause a domino effect. Our objective in the end was to leave it sort of open and allow the player to choose to give more agency. Some changes we did were insignificant, statistically speaking, but they had a qualitative impact, which was good for us as we were aware that if we couldn’t change the core of the game, we needed at least to make it more comfortable, which was the outcome of our qualitative studies.
However, there is a huge update for the FTUX 2.0. coming soon with new features, better guidance, and cool updates to our current onboarding ecosystem.
RELATED
RELATED
RELATED
Testing the mandatory hypothesis
Testing the mandatory hypothesis
Testing the mandatory hypothesis
Clustering mechanics
Clustering analysis
Clustering mechanics
Testing if Tutorials were teaching players
Testing if Tutorials were teaching players
Testing if Tutorials were teaching players